HILUX — Let It Carry Your Load
A Toyota Iraq campaign presenting the HILUX as a dependable partner, built to carry responsibilities and keep every journey moving forward.
- Toyota Iraq
- Creative Director & Co-Director
- 2024
- TVC · Creative Direction · Film Direction · Photography · Digital Campaign · Social Media
شيّلها حملك
A Toyota Iraq campaign presenting the HILUX as a dependable partner, built to carry responsibilities and keep every journey moving forward.
Directed by Rafat Mhalla and Mohammad Jalal
Campaign Film
The campaign presents the HILUX as more than a powerful pickup. It is a reliable partner that supports people across their work, responsibilities and everyday journeys.
Campaign Extension
The campaign was extended across digital and social media through portrait-led visuals connecting HILUX with different people, professions and responsibilities.
My Role
As Creative Director at Fikra, I led the client communication, campaign development and internal creative process. Together with Mohammad Jalal, I coordinated the team's responsibilities and co-directed the campaign film.
- Toyota Iraq
- Fikra
- Rafat Mhalla, Mohammad Jalal
- Aykut Alp Ersoy
- Suli Media
TVC · Creative Direction · Film Direction · Photography · Digital Campaign · Social Media